Inno Apex

In today's rapidly evolving digital landscape, Software as a Service (SaaS) and IT marketplaces have become integral to the tech industry's ecosystem. These platforms offer businesses the flexibility and scalability needed to thrive. However, with the increasing complexity and competition in the market, SaaS and IT marketplaces face significant challenges in retaining customers. One of the most critical issues is platform leakage, where customers drift away from the platform, often unnoticed, leading to substantial revenue losses.  In this comprehensive guide, we will explore the top 10 ways SaaS and IT marketplaces lose customers due to platform leakage and provide actionable strategies to prevent it. 1. Poor User Onboarding Experience The Issue: The onboarding process is the first impression a customer has of a platform. A confusing, slow, or overwhelming onboarding experience can lead to frustration, causing users to abandon the platform early. How to Stop It: Streamlined On...